The fastest growing Chinese smartphone brand, Xiaomi, is now entering to Africa this month. The first African countries to get Xiaomi smartphones are reportedly South Africa, Nigeria, and Kenya.
According to a report by Forbes, the Xiaomi Redmi 2 and the Xiaomi Mi 4 are the two smartphones, which will be available for purchase in the aforementioned countries, costing $160 and $320, respectively.
Xiaomi’s Global Strategy Director, Raymond Tian, said – “We see Africa as the next frontier for smartphone growth and we are excited to be partnering with MIA Group to offer consumers in these three countries our high-quality smartphones at amazing prices.”
Xiaomi has partnered with Mobile In Africa (MIA) Group, which will be responsible for full services for Xiaomi smartphones including logistics, support, and marketing. It is worth mentioning that MIA Group has its presence in 14 African countries.
RJ van Spaandonk, MIA Group president, said – “delighted to bring the Redmi 2 and Mi 4 to key countries in Sub-Saharan Africa. We’ve seen a strong response to the products based on preliminary discussions with partners, and we look forward to providing consumers with these new high-end smartphone options at incredible price points”.
For those who are not aware, the Xiaomi Redmi 2 comes with a 4.7-inch 720 display, an 8MP camera, 1GB of RAM along with 8GB built-in storage OR 2GB of RAM with 16GB storage, Snapdragon 410 quad-core processor, and a 2200mAh battery.
On the other hand, the Mi 4 is the flagship phone of the company from last year, and features a 5-inch Full HD display. Other specs include a 3GB of RAM, 16/64GB storage, 13MP camera, Snapdragon 801 SoC, and a 3080mAh battery.
Both the smartphones will be available in the African countries through online stores, similar to other countries including India and China.