Chinese smartphone maker OPPO has gathered a lot of attention about its offline sales strategy. OPPO has introduced a new budget smartphone with 4G LTE in China named the OPPO A37 . The mid-level device is currently on sale on network carrier China Telecom at a price of CNY 1299 ($190 USD). Availability for other markets is unknown.
The Oppo A37 features a 5-inch IPS display with a resolution of 1280×720 pixels and pixel density of 294ppi. It is powered by a 64-bit octa-core MediaTek MT6750 processor with a clock speed of 1.5GHz, slammed with Mali-T860 GPU and 2GB of RAM. 16GB of built-in storage onboard can be expanded up to 128GB via MicroSD card. The phone runs on Android 5.1 Lollipop topped with the company’s ColorOS, and has dual SIM slots.
In photography, the A37 sports an 8 megapixel autofocus camera at the rear with a LED flash, while a 5-megapixel camera is placed at the front. Connectivity options included are 4G LTE Cat.4 (up to 150Mbps download speed), Bluetooth 4.1, WiFi, 3G, 2G, GPS/A-GPS, NFC and Micro-USB. It is fuelled by a 2550mAh battery. The Oppo A37 measures 143.1 x 71.0 x 7.68mm and weight 140 grams. It comes in Gold and Rose Gold colour variants.