A few days ago we came across the official name for BlackBerry’s new android device, called “BlackBerry Priv”. The first in line for BB to launch the newly adopted Android platform for their devices. Now just days into the launch of the device, a Scotia Capital analyst says that BlackBerry should abandon the BlackBerry 10 altogether and make a complete switch over to android for all future devices.
This also seems to be the plan on the launch of “Priv”, a slider which is expected to be released in November and to be supplied by all four major US carriers.
The analyst at Scotia Capital, Daniel Chan, states that BlackBerry could save a notable $266 million annually by getting rid of its BB10 platform. Besides Chan says that a switch to android would allow the company to reach its target of selling 10 million devices in a year, which represents just 1% of the android market.
The switch also helps BlackBerry phones to run all android apps, which have been holding the sale of its devices in the first place. It is a known fact that with every merger or release their comes a negative outcome. The risk for this telecom company would be that two major entities depend on its devices for security and maintenance of a secure platform, which is the government and corporations.
While BB10, in our opinion, is technologically superior to many mobile platforms, it has failed to generate the recovery BlackBerry had hoped for and continues to be the primary source of losses for the company – David Chan, analyst, Scotia Capital
Chan also mentions that Blackberry’s partnership with Samsung and the latter’s KNOX sandbox could go a distance in removing concerns that governments and corporations might have about Blackberry making this huge switch. The note to keep in mind is that Blackberry cannot dump its BB10 platform completely now, considering the fact that the company has a lot of contracts to fulfill.