Apple had entered the smartphone market in 2007, and since then, there has been no looking back for the company. The Cupertino giant has managed to sell its highly overpriced iPhones easily to its loyal customers who are brand conscious. Of course, when you have got customers who are willing to stand in line for almost 24 hours or flash a sword at the Apple store just to get an iPhone, then you know that you are going the right way.
Some astonishing figures (estimates) regarding Apple’s profit-making have been released by a financial research company called Canaccord Genuity. In Q3 of 2015, the total market share of Apple in the global smartphone market was only 13.5%. And yet, the company succeeded in taking away 94% of the total profits in the quarter!
But the research company does accept that these figures might not be accurate, taking into consideration the uproar of low-cost high-end smartphones. Meanwhile, Samsung has to do away with just 11% of the total profits for Q3 of 2015.